It’s pretty obvious from the content of this blog that I live in Jacksonville. Actually, to be specific, I live just outside of Jax, in St. Johns County near the St. Johns River. The communities in this area of the county have a long history thanks to the proximity to the river. There is Fruit Cove to the north, then Switzerland, then Orangedale. These communities have been around for decades stretching back to the 1800′s, and long-time residents have an appreciation for this history, but mail was always addressed to “Jacksonville, FL” and no one seemed to mind.

Several years ago, business and community leaders grew tired of being known as “Jacksonville” and wanted to carve out an identity, so a poll was taken with five names nominated, including “St. Johns“, and incredibly stupid name due to the fact that we live in St. Johns County. (St. Johns in St. Johns?). Apparently, there were accusations of click-fraud in the poll, and when the dust settled St. Johns won.

Long-time residents refuse to accept the results.